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• How much will my web site cost?
• What if I don't know what I want?
• What if I don't have a computer?
• What do I need to set up a storefront online?
• What if I want to make changes to my website later?
• What mistakes should I avoid?
• Can A Web Site Increase a Company's Bottom Line?
• How Can A Small Business Promote Their Web Site?
• Can you look after everything from domain registration to
website design and hosting?
• How do I get started with a website design?
• Do you have examples of websites you have built?
• Does it matter that you are over there and I am over here?
• How much will my web site cost?
Xposure Infotech Pvt. Ltd. will work within any business
budget. We develop custom, full-service solutions for each
client; therefore costs will vary depending on the needs of
your business. We do not take the approach of other firms
who use to quote pricing for website design, charging $xx
per page and per graphic. Our approach is to devise a total
solution for your business, including design, maintenance,
and marketing, that is in line with your budget and
marketing goals.
With our custom-tailored approach, you pay only for the
features you need and not for those you don't. We make sure
you always understand exactly what you are getting - you
will never be surprised by any "hidden charges". Whatever
your budget, Xposure Infotech Pvt. Ltd. will work with you
to develop a solution that fulfills your needs.
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• What if I don't know what I want?
Xposure Infotech Pvt. Ltd. can assist you with thoughtful
content development. Rather than just taking your corporate
brochure and putting it online, we will work with you to
define and develop content that is relevant to your target
market and that will draw traffic to your site. We will
provide suggestions and offer a variety of solutions based
on a discussion of your company's marketing goals.
For more information please call us on 91-253-2379794 or
e-mail xposureinfotech@gmail.com We will provide you with the
information you need to make a smooth transition.
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• What if I don't have a computer?
No problem! It is not necessary for you to have any
technical skills or even own a computer to bring your
business online. Xposure Infotech Pvt. Ltd. full-service
packages cater to those businesses that do not have the
expertise or the time to maintain their websites themselves.
For example, we can process online feedback, or credit card
orders from your storefront, and submit them to you via fax
or other means.
We also take care to remain clear in all our communications,
avoiding the use of technical jargon, to be sure that you
are always able to clearly understand your options.
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• What do I need to set up a storefront online?
All you really need to start is a product or service to
sell! Xposure Infotech Pvt. Ltd. can assist you with
establishing a merchant account if you would like to accept
credit card orders online. Real-time credit card
verification is also available. We will design your product
catalog and online ordering system. Xposure Infotech Pvt.
Ltd. also offers hosting on a secure server to provide peace
of mind for your customers. Orders can be emailed directly
to you or, if you don't have a computer, Xposure Infotech
Pvt. Ltd. can process your orders and transmit them to you
via fax or phone.
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• What if I want to make changes to my website later?
It's a good idea to update your website periodically. This
brings in fresh visitors as well as repeat traffic. Monthly
features, seasonal promotions, new product lines or special
sales are all effective ways to engage the interest of your
target market. Xposure Infotech Pvt. Ltd. offers maintenance
services for weekly, monthly, or on-demand changes to your
web site at very reasonable reprogramming fees and with very
quick turnaround time. In most cases, content updates will
be included in the price of your monthly maintenance
contract and will incur NO additional fees!
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• What mistakes should I avoid?
There are several common mistakes that many businesses make
when deciding to develop a web site. These mistakes prevent
them from achieving the success and profitability which is
possible for businesses on the world wide web. Xposure
Infotech Pvt. Ltd. is committed to helping you avoid these
potential mistakes.
Only putting your company brochure online
This fails to take advantage of the interactive nature,
multimedia capabilities, and nearly limitless space of the
Internet. While this may be an OK place to start, it should
certainly not be where you stop! Xposure Infotech Pvt. Ltd.
can assist you with thoughtful content development that is
relevant to your target market and that will draw traffic to
your site.
Never updating your content
It's important to give visitors a reason to return to your
site, as well as to attract fresh traffic. Nothing is more
frustrating for a potential customer than to be greeted by
stale content, outdated information, and bad links. Monthly
features, seasonal promotions, new product lines or special
sales are all effective ways to engage the interest of your
target market. Xposure Infotech Pvt. Ltd. offers maintenance
services for weekly, monthly, or on-demand changes to your
web site. In most cases, content updates will be included in
the price of your monthly maintenance contract and will
incur NO additional fees!
Failing to define goals
What do you hope to achieve with your web site? Many
businesses choose to get a web site because their
competitors are doing it and they don't want to be left
behind, or because they feel that not having a web site
undermines their credibility or makes them look out-of-date.
While these are valid reasons, it's important to look beyond
them to define what you want your website to do for your
business. Do you want to expand your advertising reach,
without the high costs associated with traditional media
advertising? Is your goal to increase consumer awareness
about your company, or to generate leads and sales? Would
you like to gather market research? Do you want people to
buy from you online through an "electronic storefront" that
never closes, or do you plan to use your web site as a means
to drive people to your retail establishment? Xposure
Infotech Pvt. Ltd. can help you define your goals and
explain how you can use your website to save money, increase
revenue, and improve customer service.
Failing to offer interactivity
The more you are able to engage a visitor to your web site,
the greater the likelihood that he or she will turn into a
customer. Static pages full of linear text are less
interesting and appealing than web sites that offer visitors
a chance to participate. Take advantage of the medium!
Xposure Infotech Pvt. Ltd. can create interactive product
demos, discussion groups, online order forms and more to
enhance the web site experience.
Lack of marketing support
"If you build it, they will come" does NOT apply to
websites! It's important to have a marketing plan to drive
traffic to your web site. Registering with search engines is
important, but that's only the first step. A well-planned
marketing campaign will include both online and offline
(traditional media) activity. Options include banner
advertising, online classified ads, newsgroup promotions,
targeted e-mail campaigns, direct mail campaigns, print
brochures, press releases announcing your site to various
media, and more. Xposure Infotech Pvt. Ltd. will promote
your website both online and offline to bring traffic to
your website, with a marketing plan that is customized to
meet your needs and fit your budget.
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• Can A Web Site Increase a Company's Bottom Line?
We believe it can. Not long ago, a web site was viewed as
"nice" but unnecessary to the core business. But with over
87 million people online in the US and Canada today, it is
an essential part of doing business. A professional web site
contributes to a company's bottom line in several ways:
Enhanced Image: A professional web site helps to boost a
company's image. Offering tips and highlighting goods and
services helps people better understand an organization. The
more people understand a business, the more comfortable they
are with that business.
Reduced Costs: The proper use of Internet technology can
reduce business costs. Here are some examples:
E-mailing vs. Mailing
Send automated and planned correspondences; communicate more
often, more easily, for less money.
Online Proposals
Save time and money by sending electronic presentations to
customers in lieu of a face-to-face meeting.
Data Collection
Collect customer information online.
Key Forms and Documents
Have these readily available online for clients.
Increased Referrals
As clients learn more about a company, they are more likely
to tell others about it. An effective web site will give
customers the information they need, and present it in a
unique way that can not be duplicated by any other medium.
More specifically, a local company can create a professional
referral network on their web site by posting the business
cards of colleagues, associates, clients and vendors, and
encouraging them to do the same.
New Customers
One of the top activities of people online is searching for
information about products and services. These electronic
age people rely on the Internet more than other mediums like
magazines and newspapers. A sure way to attract these people
is with an informative web site.
Product Sales
Each industry that our company serves will soon have the
opportunity to offer products for sale to their customers.
We will provide a selection of products related to each
industry that users can offer to their customers. The
product descriptions, inventory, processing and distribution
are all handled by leading Internet mail order facilities.
Users simply choose the products they wish to make available
on the Internet. We will soon offer a series of online
marketing tools that will allow small businesses to
participate in these kinds of online marketing activities
through their web site. As with our other online services,
it will be fast and easy for customers to use, bring optimum
results, and help them achieve online success.
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• How Can A Small Business Promote Their Web Site?
We know that small business professionals don't have time to
become an Internet marketing expert. But even the most
inexperienced Internet marketer can achieve success doing
some very basic things. For more advanced users, we are
developing the tools needed to be successful online, and
making them easy to implement and fun to use
Start With the Basics
Tell others about your web site. Ask them to check it out
and provide feedback. Tell them about upcoming features you
are planning. By checking out your web site your clients
will learn more about your company, and gain a better
appreciation for your skills.
Post your clients' business cards on your web site. This is
a great tool for building customer loyalty and appreciation.
Put your web site address on everything. E-mail's, facsimile
cover sheets, company letterhead, business cards, ads,
directory listings, on-hold phone messages. Anywhere you
list your contact information.
Exchange links with other professionals. Ask your clients
and associates if they have a web page and if so, ask them
to put a link to your web site, and then do the same for
them
More Advanced Methods
Search Engine Submissions. Register your web site with all
the top search engines, so that when a customer searches for
your company on the Internet, they'll find it.
Opt-In E-Mail Marketing. Send a message about your products
and services to receptive new customers through a targeted
opt-in e-mail campaign.
Banner Advertising. Place online ads for your company on
other popular web sites.
Xposure Infotech Pvt. Ltd.
Provides personalized service to walk you through the steps
required in order to promote your website. Please review our
Online marketing services by clicking here.
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• Can you look after everything from domain registration to
website design and hosting?
Yes. We're a one-stop shop when it comes to creativity,
design, hosting and programming.
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• How do I get started with a website design?
Simply complete our website development free quote form and
we will tell you further details.
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• Do you have examples of websites you have built?
Check out our website portfolio. In addition to these
websites there are always some website projects that we are
doing for our other clients. Any new websites launched or
developed by Xposure Infotech Pvt. Ltd's website development
cell are displayed in news section as well as updated
portfolio. So visit our portfolio again in few days for
newly launched website(s).
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• Does it matter that you are over there and I am over here?
No. Many of our clients are either interstate or
international. Our strong communicative process ensures the
smooth running or your project no matter where you are.
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